What a grand spectacle we have witnessed in recent months, as the world becomes enamored, in fact almost obsessed, with the concepts of “quiet luxury” and “stealth wealth”.
Reeling from being locked inside for the last couple of years, it seems all that time spent stuck in the house inspired many around the world to re-think their relationship with how they demonstrate their success, both financially and in their choice of garments once they’re finally outside.
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Old Money vs. “New Money” Style: 10 Fashion Differences EVERYONE Notices: https://www.youtube.com/watch?v=JXOlmeRLbDw&t=66s
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The 3 Essentials For “OLD MONEY STYLE” Summer Outfits: https://www.youtube.com/watch?v=L-S9mh-gtfk
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TIMESTAMPS
0:00 Introduction
1:38 1. A Short History of “Quiet Luxury” and “Stealth Wealth”: Hidden In Plain Sight
6:48 2. The Modern Rise of “Quiet Luxury” and “Stealth Wealth”
10:34 3. The Controversies of “Quiet Luxury” and “Stealth Wealth”
13:09 4. The Timeless Appeal of Quiet Luxury and Stealth Wealth
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FULL ARTICLE ON Why “Quiet Luxury” Fashion Will NEVER Go Out of Style HERE: https://medium.com/@oldmoneyluxury/why-quiet-luxury-brands-will-never-get-old-stealth-wealths-eternal-appeal-7aeb77db2ba9
In the Roaring Twenties, the fashion landscape was vibrantly colored by the audacious style of “flapper girls’”.
These young women, eager to push societal boundaries, embraced a style that was both daring and expressive.
Their attire consisted of short skirts, a departure from the anklelength norms of the past, and their bobbed haircuts were a defiance against traditional feminine aesthetics.
Their makeup was bold, featuring dark, heavily kohl-lined eyes and bright red lips. This trend was a clear sign of rebellion against the conventional norms of the time, a liberating and flamboyant display of newfound freedoms.
Fast forward to our modern age. Our digital world, with its voracious appetite for content, has seen a resurgence in the appeal of quiet luxury and stealth wealth.
Social media platforms, rather than just showcasing conspicuous consumption, have started to embrace the allure of subtlety.
For years, brands such as Brunello Cucinelli or Loro Piana have been championing this aesthetic, offering luxury without the fanfare.
So, why the sudden fascination? Well, It’s a confluence of factors. We’ve seen characters in globally popular TV shows like “Succession” exude this understated power.
There’s been a shift in style exemplified by figures like Gwyneth Paltrow, who has championed a more restrained aesthetic through her lifestyle platform, Goop.
As we peel back the layers of quiet luxury and stealth wealth, it’s crucial to address the controversies that surround them, allowing us to delve into a deeper understanding of these concepts.
Critics of quiet luxury and stealth wealth argue that these trends are inherently elitist and classist, a realm accessible only to those with the means to afford it.
After all, most luxury items, even the understated ones, come with a hefty price tag.
This exclusivity has led to accusations that the trend serves to widen the socioeconomic gap, creating a clear delineation between those who can afford the “quiet” luxury lifestyle and those who cannot.
Stealth wealth, too, comes under scrutiny. Its very premise is built on the notion of having substantial wealth but choosing not to flaunt it.
With the controversies addressed, we come back to the magnetic allure of quiet luxury and stealth wealth.
Why do these concepts continue to captivate us, standing the test of time and societal shifts?
First, the perpetual charm of quiet luxury and stealth wealth is deeply rooted in the innate preference of many to embody a less flamboyant, more subdued presence.
This inclination isn’t simply a passing fad, but is rather an enduring reflection of individual temperament in both behavior and style. Even during eras of “louder” fashion and behavior, when we think of the embodiment of quiet luxury, iconic figures such as Jackie Kennedy and Audrey Hepburn also come to mind.
FULL ARTICLE ON Why “Quiet Luxury” Fashion Will NEVER Go Out of Style CONTINUED: https://medium.com/@oldmoneyluxury/why-quiet-luxury-brands-will-never-get-old-stealth-wealths-eternal-appeal-7aeb77db2ba9
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